Retailers Begin Sales of Portable Micro-Fuel Cell Products from Horizon Full Cell

August 22, 2012 by Jeff Shepard

Horizon Fuel Cell Technologies announced in-store availability and retail sales of what it describes as its groundbreaking micro-fuel cell products. Unveiled two years ago at CES, Horizon states that its products have since undergone design improvements, cost reductions, and CE certification.

Major retailers now selling Horizon’s portable micro-fuel cell products include REI, the largest retail chain for recreational outdoor gear in North America. Many sales outlets are currently gearing up to supply Horizon’s products across the Americas, Europe, and Asia.

At $99 retail, Horizon says the MINIPAK is the world’s lowest-cost fuel cell power product, and the only one to use a refillable metal hydride fuel cartridge. It uses no toxic fuels or materials, and is IATA approved for air-cabin use. The system offers practical portable energy for professionals on the go, longer lasting connectivity during off-grid activities such as trekking or camping, or when traveling through remote environments.

With MINIPAK’s reusable HYDROSTIK cartridges becoming a standard for all micro-fuel cells, stand by for more innovative Horizon devices. Beyond its own designs, the company is collaborating with several multinationals seeking to launch custom-made Horizon fuel cell powered products. It also started a crowd-sourced product development initiative centered on the HYDROSTIK cartridge, together with the global MIT FAB LAB network and Arcola Energy in the UK.

Horizon is even more excited about its HYDROFILL personal hydrogen station, which refills HYDROSTIK cartridges, a massive improvement over the idea of disposable one-time-use cartridges. HYDROFILL’s cost has also been reduced to retail at just $249.

There is also a much bigger vision behind this development. Scalable to larger formats over time, HYDROFILL effectively starts a global hydrogen supply network - one household, one school, one business at a time. By giving individuals their own on-demand hydrogen solution, Horizon is dismantling the age-old infrastructure barrier for many fuel cell applications, including hydrogenelectric vehicles.

"Imagine never having to go to a refueling station", said Taras Wankewycz, cofounder of Horizon. "The HYDROFILL opens a roadmap with plenty of innovation ahead".

More news and information regarding the latest developments in Smart Grid electronics can be found at Darnell’s SmartGridElectronics.Net.