DaimlerChrysler Cancels Durango Hybrid SUV

June 03, 2002 by Jeff Shepard

DaimlerChrysler Corp. (Auburn Hills, MI) reported that Dodge has cancelled its planned launch of the Dodge Durango hybrid-electric SUV, citing concerns over high costs and lower buyer-response rates. Focus groups balked at the increased price of the vehicle, despite a 30-percent improvement in fuel economy.

Sources at DaimlerChrysler indicate, however, that there are still plans for the introduction of the hybrid-electric Dodge RAM pickup known as the "Contractor Special" for its 20kW onboard generator. The hybrid development team continues to work on cost-reduction issues.