Chroma and TestEquity Announce Distribution Partnership

April 10, 2011 by Jeff Shepard

Chroma Systems Solutions, Inc. and TestEquity LLC announced a renewed distribution partnership that will significantly increase the availability of Chroma’s power test instrumentation and systems to diverse power electronics markets.

The new agreement will allow TestEquity to offer Chroma’s entire line of feature-rich, electrical power test equipment and automated test systems. TestEquity’s charter will be to use its existing industry relationships and extensive database to launch and promote Chroma’s product offering. TestEquity will begin promotional activities and distributing Chroma’s products to their territories immediately.

TestEquity and Chroma have renewed a partnership after a several year hiatus. "Renewing our agreement with TestEquity is an important step in expanding our sales activities in our markets, which multi-channel distribution has become increasingly vital," said Steve Grodt, Chroma’s Marketing Executive North America. "We are sure that TestEquity will be a successful contributor to our continued growth by strengthening the awareness and acceptance of our brand throughout the industry. Customers who look to TestEquity to fulfill their needs will benefit from this access to Chroma’s wide range of equipment, which are renowned for their accuracy and complex measurement capabilities."

"This agreement allows TestEquity to strengthen our offering and grow our business through Chroma’s product line," said Peter Kesselman, TestEquity Vice President Product Marketing. "Chroma has the world’s most extensive line of AC Power Sources, Electronic Loads, and related power testing instruments. Adding Chroma’s test equipment to our comprehensive portfolio strengthens our commitment to providing industry-leading solutions to our customers."