Market Insights

Driving Digital Transformation for Customers Human Centric Innovation

February 09, 2017 by Roland R. Ackerman

With around 14,000 participants, the Fujitsu Forum – held in Munich – is the largest event of its kind in Europe. It is to deliver an ideal platform

With around 14,000 participants, the Fujitsu Forum – held in Munich – is the largest event of its kind in Europe. It is to deliver an ideal platform for top management and IT-experts to exchange ideas and knowledge.

This year´s theme of the Fujitsu Forum Europe was "Human Centric Innovation – Driving Digital Transformation". Over the course of two days the visitors discovered advanced technologies and innovative solutions for creating a digitally empowered future, they experienced how the application of a new breed of Fujitsu and partner digital technologies deliver true business value and benefitted by gaining access to IT-expertise across all industry sectors, from retail and finance to healthcare.

Through a program of more than 600 expert talks, 50 breakout sessions and a wide range of product demonstrations, the participants discovered how digital business transformation accelerates innovation.

In cooperation with its customers the company showed, how digitalization enables the rapid design, development and launch of products/services, and leverages insight to drive business growth. The objective is to enable its customers to exploit a wide spectrum of unique opportunities that come hand in hand with digital disruption. Duncan Tait, Fujitsu´s CEO, SEVP and Head of Americas and EMEIA, confirmed: "Digital disruption is the new norm, and digital technology is transforming the way we work, create, invent, sell, collaborate and think. We are harnessing this and enabling customers to digitalize with confidence."

Fujitsu is focusing on connected services, by which they mean the connection between hardware and services; transforming their business structure to enable them to compete at a global level. The EMEIA region has implemented an operating model that helps better serve global customers. And the very same has just been completed in the Americas. The goal is to drive stronger customer engagement, in the new world of co-creation, through the delivery of connected services. Fujitsu has four strategic priorities:

  • The Internet of Things
  • Artificial Intelligence
  • Cloud and
  • Security.

An increased focus on security is one of the key principles of Fujitsu MetaArc, introduced last year. It is a portfolio of solutions, services and cutting edge technologies. MetaArc Cloud Solutions give customers a choice, through access to a broad portfolio of off-premise, on-premise and third-party cloud platforms, based on Fujitsu Cloud Service K5, the most open, compatible and agile cloud platform in the market today. This summer, K5 was made available outside Japan – via data centers in the UK, and in the coming months the company plans to add availability zones in Finland, Germany and Spain. K5 is seen as a key element of the Fujitsu cloud enablement and digital transformation strategy for customer, not least because it is also powering the new Cloud IoT Platform which is now available in the EMEIA region, running on K5.


Disruption defines businesses

For some, the concept of digital disruption is cause for concern: one more thing to worry about. The reality is that digital disruption is not a negative force, merely an unstoppable one. For those with the ambition, energy and imagination to capitalize on it, digital disruption is a path to a golden age of innovation and prosperity. In Munich the Fujitsu Forum provided powerful demonstrations of how the co-creation approach is enabling customers to leverage disruptive market forces to gain a true competitive advantage.

The strategical orientation of Fujitsu was confirmed by a couple of new announcements: What does it take for an organization to thrive in the era of digital disruption? To find out, the views of 1,180 C-Suite decision makers from around the world were explored. The results:

Digital disruption is here to stay and is fundamentally redefining the way that organizations operate. Revenue streams, processes, customer relationships: all have been transformed by digital disruption.

Technology is at the heart of the battle. The boardroom is driving the digital agenda, and that agenda is a technological one. Not only is new technology seen as the best way to thrive in a digitally disrupted world, aging infrastructure is held up as the biggest hindrance to an organization. Evolution is key. Customers are demanding digital, and business leaders are only too aware of the consequences for failing to meet that demand. As the pace of change continues to grow, so too does competition, and many organizations say that the only way to thrive in this hyper-speed environment is to evolve. But even the scale of evolution is changing, as entire industries and the organizations within them are transformed in the digital era.

Organizations need strategic support to succeed. Despite the challenges posed by digital disruption, business leaders are highly confident that their organization can survive. Few, however, believe that they can do it alone. Digital disruption is fuelling a desire to work with expert technology partners, not just to provide guidance, but to collaboratively create digital strategies. Successful partnerships are seen as key to an organization’s long-term future.