Automotive, Industrial, Medical & Fitness, Military & Aerospace, Renewable Energy
I am a highly experienced, senior marketer and degree-qualified engineer with a 25-year track record of success in power electronics, primarily working in the advanced DC-DC converter market. My most recent role as CMO/CCO at Powerbox International AB (PRBX) involved me in the development of strategic partnerships and alliances, marketing research and analysis and marketing communications but as well as Environmental, Social and Governance Ambassador and correspondent to the United Nations Global Compact.
Throughout most of my career, my role has been an international one, embracing marketing throughout Europe, North America and Asia (particularly China), so I am sensitive to cultural differences in the way business is conducted in a wide variety of markets. I speak English and French fluently.
I have written and presented numerous white papers and articles at the world’s leading international power electronics conferences. These have been published over 250 times in media throughout the world. At PRBX, this resulted in the company becoming clearly positioned in the minds of engineers, analysts and the media as the foremost authority in its field, a position reinforced through winning many notable industry awards.
My marketing communications skills span media and analyst relations, all aspects of digital marketing, including the use of social media, event management, data analytics and the effective use of marketing strategies to create and drive qualified sales opportunities.
I retain a real passion for technology and a belief that when it is implemented in an environmentally responsible way, it has a positive impact on people’s lives. To that end, I am an energy efficiency evangelist and I’m actively involved in several environmental forums where I share my experience to contribute to the goal of sustainable energy production and consumption. I strongly believe: “We haven’t inherited the earth from our ancestors, we borrow it from our children.”